The Role of Government and Media in the Organization of Mahakumbh
DOI:
https://doi.org/10.47552/ijam.v16iS1.5983Keywords:
Mahakumbh Mela, Digital Services, Uttar Pradesh Government, Media Coverage, AI TechnologyAbstract
The Mahakumbh Mela, an important religious and cultural festival conducted in Prayagraj, Uttar Pradesh, draws millions of pilgrims and tourists from all over the globe. The 2025 Mahakumbh is being arranged with widespread assistance from the government and media to make it a successful event. The Uttar Pradesh government has also made many of its services digital, such as introducing the Mahakumbh Mela App, AI-driven chatbots, digital lost and found, and QR codes for the ease of accessibility. These technologies provide real-time information on events, improved navigation, and emergency services. Additionally, AI-enabled cameras and digital mapping through Google have enhanced the event experience by making it safer and more accessible. A strong infrastructure, in the form of transport facilities such as special trains, buses, and flights, has been provided to deal with the influx of visitors. Ambulances and hospitals are positioned throughout the venue to take care of health issues. The media complex, supported by cutting-edge technology, broadcasts live and provides updates to the international audience so that individuals across the globe get to experience the majesty of the event. The joint effort of the government and media has transformed the Mahakumbh into a global cultural spectacle that is not only a religious event. The article here analyzes the role of both these industries in ensuring the success of the Mahakumbh Mela and its broader influence on global viewers.
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